Mackman PR has taken on more branded emails work this month, securing a contract from a long-standing client to write, design and deliver its targeted monthly branded emails. Avoiding the ‘hard sell’ and focussing instead on the company’s deserved reputation for friendly, personal service, the emails will build the firm’s profile amongst key clients in an environmentally-friendly (and budget-friendly) manner. Email marketing has been proven to effectively convert emerging or some-time customers in to repeat customers, particularly when managed by communication professionals.